The company started to expand in new frontiers of the gadget industry. Four decades ago LEGO started to target young women with the intro to probiotics benefits of furniture pieces and dollhouses; in 1974 it introduced the first people figures, known as Minifigures; and 1979 that expanded into space with sets presenting astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of earrings elements directed at young girls. This era also noticed the creation of a management structure, with Godtfred Kirk Christiansen’s youngster Kjeld Kirk Kristiansen getting started the managerial staff and working to modernize the company’s manufacturing strategies.

The 1970s also saw the introduction of a system that allowed customers to decide on certain stones they wished to purchase and create their own products, rather than acquire pre-made solutions; this was popular with adults, as well as kids. In the same decade, Lego branched away into ancient territory with all the Castle idea, and in 80 the company added it is first train sets to its lineup.

In 1989 Lego brought in the Pirate subject, and with it an array of pirate delivers, why not try here wilderness islands and treasure. This company also extended its variety of facial expression, adding beards, eye nicotine patches and lipstick in addition to the common two eye and smile. Some more mature Lego debt collectors resented these kinds of changes, selecting the more simple faces of earlier designs.

As Lego expanded in a huge multinational corporation, it had to find ways to fulfill the demands of their big name potential buyers like Focus on, Wal-Mart and Toys ‘R’ Us, which demanded much larger selections and faster delivery times. To keep up with these requirements, the company did start to reduce total production time for new products by making more make use of computerized set up systems.